Digital Transformation: Expectations and Reality
In my first blog of this three-part series, I discussed the need to understand and plan your digital transformation – focusing on the emerging relationship between people, technology and the whole ecosystem of interactions.
As I continue in this second blog, I want to explore digital transformation and digital literacy, I want to summarise the challenges businesses face in three clear statements:
- Peoples’ experience is that they use digital technology every day to support them in getting things done
- They now expect this to be the norm in work or when dealing with a business
- People want experiences and those experiences must be meaningful – they must make their life better.
To meet these challenges, you must gain insight and an understanding of people’s expectations. Furthermore, though careful planning, you need to build a digital ecosystem that is constantly taking peoples feedback as well as improving continuously by being able to change and adapt quickly.
Where to start with your digital transformation?
You need a roadmap which provides digital technologies that are delivered to meet the goals of the business and will be a strategic business asset, for example:
- Reconcile digital technology trends with business needs
- Link technology innovation it to business goals.
Find out how to make digital technology work for your business
Some examples of straightforward things you can get started with:
- Everyone wants better business productivity; this can be achieved by deploying Office 365
- Grow customer relationships; customers now expect the first experience is a digital one
- Go mobile; expanding support of mobile and new apps for your staff and customers
- Analyse your data; make decisions based on the data you capture by deploying an analytics suite, like PowerBI – Exceed Analytics.
Most of us, including UXC Eclipse, have undergone some serious changes over the past couple of years due to disruptive digital technology. Now is the time to use that technology to deliver new products and services that our customers want. This requires us to not get hung up on existing processes and business models – and instead – to be open to new ways of doing business.
Innovate at your own pace
Change can bring risk! Operational risk, Financial risk, Reputational risk!
The way to mitigate the risk of change is to innovate at your own pace, leveraging your existing legacy investments wherever you can.
The starting point for most organisations is security and identity. It is the foundation that needs to be addressed. It doesn’t have to be changed root and branch, but it does need to be designed and modified with an understanding of the direction you want to go.
Innovate at your own pace
Now that you know where you want to transform your business, it’s important to develop a roadmap for digital transformation that reconciles digital technology trends with your business needs, and to link this digital innovation to your strategic business goals.
If you haven’t seen it yet, I invite you to watch my recent webinar to hear how UXC Eclipse supported customers fulfil their own digital journey.